• Meet Senior Partner, Bill Saunders

Meet Senior Partner, Bill Saunders

Violet Chinyanta Kabaso , Business Services and Outsourcing |

30 November 2018

A British national with residence in Zambia since 1977, Bill Saunders is senior partner and founding member of BDO. In 1994, Bill established W P Saunders Chartered Accountants operating from the Lusaka showgrounds with a handful of clients and employees. Over time, the growing company proved to be an expert and trusted advisor in the agricultural sector. A recognized financial expert in Zambia, Bill has vast experience spanning tourism, engineering, tax planning and the entrepreneurship sectors in Southern and Central Africa.


What you should know.

An avid classical music lover, Bill has attended operas on three continents. Most recently, Bill watched Aida – an opera by Giuseppe Verdi – at the Metropolitan Opera in New York, USA.  


Favourite quote.

"Courage is grace under pressure." - Ernest Hemingway


Key business insight.

In today’s business environment, its more about who you know, not what you know. While relationships facilitate new opportunities, I believe it comes down to the quality of service your company provides. To win repeat business, your company must deliver value above and beyond the competition. Building a positive reputation will result in satisfied clients and increase brand loyalty. Whether positive or negative, a client will talk about the experience they had with your company within the business community. So why not get ahead of the competition and drive the conversation! Assure conversations about your company reflect your corporate values, culture and objectives by always striving to be the best at what you do.